In this episode, I sit down with Farla Efros, a retail turnaround specialist, former president of HRC Retail Advisory, interim CEO of True Religion, go-to expert on BNN Bloomberg, and author of Fuck Cancer: Commanding a Comeback When Your Body Has Turned on You. With a career built on walking into corporate chaos and driving transformations, Farla faced her biggest turnaround yet in 2023 with an aggressive breast cancer diagnosis. Together, we explore how she applied her executive strategy, data-driven mindset, and dark humor to become the CEO of her own health, navigating loss, treatment, and personal resilience.
In this episode, I sit down with Farla Efros, a retail turnaround specialist, former president of HRC Retail Advisory, interim CEO of True Religion, go-to expert on BNN Bloomberg, and author of Fuck Cancer: Commanding a Comeback When Your Body Has Turned on You.
With a career built on walking into corporate chaos and driving transformations, Farla faced her biggest turnaround yet in 2023 with an aggressive breast cancer diagnosis. Together, we explore how she applied her executive strategy, data-driven mindset, and dark humor to become the CEO of her own health, navigating loss, treatment, and personal resilience.
In this episode, we discuss:
About Farla:
Farla Efros is President of HRC Retail Advisory, part of Accenture retail strategy, former Interim CEO of True Religion, and author of F*ck Cancer. After receiving an aggressive cancer diagnosis on a client call, she applied 30 years of Fortune 500 turnaround strategy to her own treatment. Now she teaches patients to bring "CEO Energy" to the exam room through her Healing Rebel Protocol.
Book:
F*ck Cancer: Commanding A Comeback When Your Body Has Turned On You
https://www.amazon.com/dp/B0GYTFD9JN
Website: https://farlaefros.com/
LinkedIn: linkedin.com/in/farla-efros-93b641b
Instagram: https://www.instagram.com/thehealingrebelca
Facebook Group: https://www.facebook.com/people/The-Healing-Rebel-CA/61575491335248/
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